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GIVING BACK

BELOW THE WATER INITIATIVE

Waterways aren't just beautiful places to adventure; they're home to thousands of sea creatures and a diverse abundance of plant life. When they're thriving, we thrive too. iROCKER is on a mission to keep our oceans healthy for today and tomorrow.
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A Voice for Change

Our oceans and the wildlife that live there are under threat. We’re on a mission to stand up, speak out, and take action to protect this big blue playground.

Why it Matters

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All sealife deserve a clean and healthy place to live.
50% of the world’s oxygen comes from our oceans, and our oceans store 50 times more carbon dioxide than our atmosphere. Oceans cover 70% of earth's surface, helping to regulate heat and weather patterns. Scientists estimate that the ocean is home to over a million different species.
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A healthy ocean makes for a healthier world.
The health of our oceans not only impacts sea life, but also jobs, tourism, food supply, transportation, medicine, and our economy.
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A MESSAGE FROM OUR FOUNDER
When we had the opportunity to take action by supporting a good cause doing great things, we didn’t think twice. Together we can positively impact our lakes, oceans, and rivers, and improve the water for everyone and everything.
– Steve Elder, Founder and CEO
Join the
iROCKER Community
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Our Promise, Beyond the Paddle

We're driven by purpose—and powered by the outdoors. From product quality to environmental action, here's what we stand for:

We guarantee the quality of our products.

With paddles in our hands and adventure in our soul, we focus on top-quality manufacturing, design, and functionality.

Learn more

We are committed to keeping waterways clean.

We are a team of passionate outdoor lovers.